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Singles Ring
Singles Ring : Swedish Singelringen attracts
friendship and romance by identifying the wearer as romantically
unattached
Swedish lifestyle company Singelringen has launched a finger
ring for singles. Meaning the single ring in Swedish, Singelringen
is for a burgeoning number of singles who are keen to identify
one another as romantically unattached.
With sharp declines in marriage rates over the last few decades,
single people are not only growing in number but also in influence.
Signs of the changes are everywhere: television programs like
Friends have ushered in an age where being single is not only
okay, for many it's a satisfying lifestyle choice. Internet
dating is out in the open. Supermarkets built to cater to
families are reinventing themselves with urban outlets serving
up single-sized portions. Savvy marketers chase the single
pound with specialized travel, finance, and media offerings.
"Everyone is single at sometime - so why not make the
most of it?" asks Johan Wahlback of Singelringen. "It's
a great time in a person's life. We should have a way of showing
off, letting other people know that we're single. That's what
Singelringen is all about - taking being single out of the
shadows, celebrating it and sending a message."
"In this case the message is that single doesn't mean
solitary, sad or sit at home alone," says Singelringen
co-founder Asa Revland. "Whether you want to attract
romance or friendship, it's much easier if we know someone
is open to meeting new people."
Singelringen launches this month in Sweden, Denmark, the UK
and the Republic of Ireland and will soon be available in
the US, Japan, Thailand and throughout Europe.
Singelringen's Swedish heritage is evident in the elegant
design and quality craftsmanship of the single's ring. The
ring combines new and traditional materials in an outer band
of light-catching turquoise acrylic melded to an inner silver
band. A crescent shape cut into the acrylic allows the silver
to shine through and signifies the wearer's openness to new
conversations, friendships or romantic relationships. Each
ring carries a unique number engraved in the silver band.
Singelringen launches throughout the Spring 2005 in Europe,
Asia, and the United States.
http://www.yenra.com/singles-ring/
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